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    Startle Reflex & Swaddling

    Find out how the startle reflex is causing your baby to wake and what you can do when swaddling no longer works.

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    When you need a helping hand, seek advice from our sleep consultant friends, who are there to help.

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    DISCOVER WHICH HUGS ARE BEST FOR YOUR BABY

    Waking to your distressed baby during each night quickly drains your energy and affects your wellbeing.

    Your baby’s startle reflex can disrupt their sleep cycles, but when they can roll and swaddling is no longer safe you need a solution that gently transitions them from swaddling to free arms - without losing sleep.

    Our unique designs provide a safe and gentle way to calm their startle reflex by keeping Houdini arms gently tucked away and assist their transition out of swaddling when they are ready.

    Find the perfect sleep solution for you baby here:

    KOALA HUGS newborn wraps

    The Koala Hugs newborn swaddle wrap features clever pockets inside that gently cocoon your baby’s arms to keep them securely inside the swaddle wrap. Your baby’s startle reflex is calmed and their sleep remains deep and restful.

    Why it works:

    • calms your baby's ‘startle reflex’
    • arms are kept inside the wrap
    • simple to wrap the perfect swaddle

     

    WATCH THE VIDEO

     

    SLEEPY HUGS

    The Sleepy Hugs sleep sack gives comfort and security to your baby when they have outgrown swaddling but still require assistance with calming their startle reflex.

    Why it works:

    • helps to control their 'startle reflex'
    • provides comfort and security for babies who prefer more freedom in the arms
    • safe for babies who can roll

     

    WATCH THE VIDEO

     

     COZY TODDLER SUIT

    The Cozy Toddler suit is a clever evolution of the Sleepy Hugs sleep sack to help every excitable toddler (and their parents!) enjoy a calm, deep sleep at night.

    Why it works:

    • Genius foldover cuffs on both the hands and feet.
    • Practical full inner leg zip for super-easy nappy changes without taking off the suit.

     

    WATCH THE VIDEO

     

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