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    The Baby Loves Sleep Story

    Find out how it all started. How an Aussie Mum discovered a more gentle approach to the challenging stage of transitioning out of swaddling.

    Startle Reflex & Swaddle Transitioning

    Find out how the startle reflex is causing your baby to wake and what you can do when swaddling no longer works or when your baby has started rolling and can no longer be swaddled.

    Our Products

    Find out about our 'Hugs' family and what makes them so unique. Watch the videos and see how they work.

    Our TOG Ratings
    Find out about our TOG ratings and what your baby should wear.

    FAQ's
    Check the answers for common questions asked.

    Safety Details

    All Baby Loves Sleep products carry the INPAA tick of approval. Visit the INPAA website for more information about baby safety.

    The Sleep Blog

    Check out our Sleep Blog and articles to find useful tips to help your baby sleep better throughout their developmental stages.

    DISCOVER WHICH HUGS ARE BEST FOR YOUR BABY

    Waking to your distressed baby during each night quickly drains your energy and affects your wellbeing.
    Your baby's startle reflex can disrupt their sleep cycles, but when they can roll and swaddling is no longer safe, you need a solution to help gentle transitioning from swaddling to free arms - without losing sleep.
    Our unique designs provide a safe and gentle way to calm their startle reflex by keeping Houdini arms gently tucked away and assist their transition out of swaddling when they are ready.
    Here's an overview of the products we recommend for your baby's age and developmental stage:

     Product

    Features

    Baby's Age & Stage

    Koala Hugs Newborn Wrap

    Traditional style wrap with built in arm pockets for an inescapable wrap.

    Newborn 
    (0-3 M)

    Sleepy Hugs for Newborn

     

     

    Fully enclosed swaddle suit with free arms for babies who prefer unrestricted swaddling. Two-way top and bottom opening zipper for convenient nappy changes.

    Newborn 
    (0-3 M)

     

     

    Sleepy Hugs Original

     

     

    Fully enclosed swaddle suit with free arms for a gentle approach to swaddle transitioning. Two-way top and bottom opening zipper for convenient nappy changes.

    3-6 M
    6-12 M

     

     

    Hands In & Out

     

     

    Same features as the Sleepy Hugs Original, but offers more flexibility with fold-over mitten/cuffs to allow hands to stay inside for warmth or fold out for hands to come out.

    6-12 M
    12+ M

     

     

    Cozy Toddler Suit

     

     

    Same features as the Hands In & Out, but has legs and fold-over feet cover to keep little feet warm at night or fold out to allow safe walking. Has a two-way zipper along the full inner leg for convenient nappy changes or potty training.

    1 - 3+ Years

     

     

     

    Find out more how each product works to help you find the perfect sleep solution for you baby:

    KOALA HUGS Newborn Wraps

    The Koala Hugs newborn swaddle wrap features clever arm pockets inside that gently cocoon your baby’s arms to keep them securely inside the swaddle wrap. Your baby’s startle reflex is calmed and their sleep remains deep and restful.

    Why it works:

    • calms your baby's ‘startle reflex’
    • arms are kept inside the wrap
    • simple to wrap the perfect swaddle

     

    WATCH THE VIDEO

     

    SLEEPY HUGS Transitional Sleep Bag

    The Sleepy Hugs sleep bag gives comfort and security to your baby when they have outgrown swaddling but still require assistance with calming their startle reflex.

    Why it works:

    • helps to control their 'startle reflex'
    • provides comfort and security for babies who prefer more freedom in the arms
    • safe for babies who can roll

     

    WATCH THE VIDEO

     

    'Extra Hug' for Sleepy Hugs

    Designed to be used as an option for babies that need more security and need a little more help with transitioning out of swaddling. Using the ‘Extra Hug’ Belly Band/Strap with the Sleepy Hugs is a great way to add a little more resistance for babies that have strong startle reflex.

    The ‘Extra Hug’ Belly Band/Strap can be worn on top of the Sleepy Hugs or inside the Sleepy Hugs using the belt loops provided to give the added resistance in the arms to help control the startle reflex. 

    'Extra Hug' Belly Band/Strap for Sleepy Hugs

    IMPORTANT NOTES ABOUT THE 'EXTRA HUG' BELLY BAND/STRAP:

    • Use the ‘Extra Hug’ Belly Band/Strap only if your baby needs the extra security or extra help with transitioning out of the swaddle.  
    • The ‘Extra Hug’ Belly Band/Strap must be worn snug-fit around the baby’s tummy area (never loose fit).
    • Discontinue use if your baby can remove the ‘Extra Hug’ Belly Band/Strap.
    • The ‘Extra Hug’ Belly Band/Strap is not a medical device. It should not be used for umbilical hernias or other underlying medical conditions.
    • The ‘Extra Hug’ Belly Band/Strap should not be used as a substitute for a compression band and is not suitable for post surgery support.
    • The ‘Extra Hug’ Belly Band/Strap is made from stretchy organic cotton for a soft comfortable fit.

     

    Cozy Toddler Suit

    The Cozy Toddler suit is a clever evolution of the Sleepy Hugs sleep sack to help every excitable toddler (and their parents!) enjoy a calm, deep sleep at night.

    Why it works:

    • Genius foldover cuffs on both the hands and feet.
    • Practical full inner leg zip for super-easy nappy changes without taking off the suit.

     

    WATCH THE VIDEO

     

     

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