Your Cart is Empty
AUSTRALIA FLAT RATE SHIPPING $8 | FREE SHIPPING OVER $150 | AFTERPAY
Use this text to share information about your brand with your customers.
Describe a product, share announcements, or welcome customers to your store.
You know that all too familiar story where your baby has fallen asleep in your arms. Then you carefully lean over the cot and lower them down and as soon as you move away — boom they’re awake and screaming hysterically as if you’re tossing them down a mine shaft.
Or worse, you actually manage to settle them to sleep and they’re completely still and before you know it they twitch or jerk and flail their arms about. Boom, they’re awake. Well, that’s startle reflex for you.
The startle reflex is one of many reflexes that babies are born with. It is an automatic reaction to a loud noise, or the sensation of falling and causes the baby to be startled and flail their arms. So if that baby is falling asleep and suddenly has a startle reflex, it will go from relaxed to hysterical in 0.6 seconds and when their arms move about, they no longer feel the safe environment of the womb – which was once the edges of their little world.
This is why we are encouraged to swaddle babies from birth until the startle reflex has disappeared
$59.95
Our Koala Hugs newborn swaddle wrap - features hidden arm pockets that gently cocoons your baby’s arms to calm the startle reflex and prevents their tiny hands from escaping and waking them up!
It's design is based on a method of baby wrapping used by many midwives and maternity hospitals.
• Guarantees a perfect and inescapable wrap every time.
• Removes the guesswork of complicated baby wrapping.
• Removes the need for tight wrapping that can do more harm to your baby's physical development.
• Offers flexible ways of wrapping - arms across chest, arms up or down.
• Generously sized (120cm x 120cm) for a hip-friendly comfortable wrap.
• Accommodates a hip dysplasia hip brace, rhino brace or spica cast.
For many babies, the enjoyment and security of being swaddled is preferred long after the startle reflex has disappeared but unfortunately, swaddling no longer keeps them satisfied. Babies grow stronger and develop ‘Houdini’ skills mastering the art of escaping the swaddle. Or worse have started rolling over while swaddled which poses a safety risk.
From $64.95
Once your baby is showing signs of being able to roll, swaddling is no longer safe. Sleepy Hugsis safe for babies who have started to roll onto their tummy during sleep as they are able to move their arms into their preferred position.
• Soft breathable organic cotton, won't cause overheating.
• Allows baby to sleep in their natural sleeping position.
• Safe for when babies start to roll and can no longer be swaddled.
• Allows access to their hands for self-soothing.
• Fully enclosed arms helps prevent scratching, great for eczema.
• Wide sack for healthy hip development.
• Bottom opening zipper for easy nappy changes.
• When you descend your sleeping baby into its cot or bassinet, keep them as close to your body as possible for as long as possible. Hug your baby while you gradually bend over. Then place your baby on the mattress holding them close to your chest for a few seconds before relinquishing contact with your body. Once a slumbering baby feels a mattress on their back, they usually feel secure enough not to flail.
• Swaddle wrap your baby firmly to give them a sense of comfort and security. However, be careful not to wrap too tightly to avoid risk of hip dysplasia and shoulder joint displacement.
• Try using a transitional swaddle baby sleeping bag SLEEPY HUGS® sleep suit, to transition your baby gently from swaddled arms to free arms in no time.
