Your Cart is Empty
Helping Babies and their parents get better sleep
Through clever Mum-designed baby swaddles and sleep suits, made from premium organic cotton, that are safe and gentle from the moment your baby is born all the way through to their toddler years.
⚡️ CELEBRATING THE OFFICIAL LAUNCH OF 'KOKO'S MISSING BLANKIE' ⚡️ 15% OFF CODE KOKO15
Introducing...
SHOP NOW
'Koko's Missing Blankie'
From the founder & author, Malou.
This bedtime story represents everything I have learned over the last decade about comfort, connection, and bedtime reassurance.
It’s inspired by the quiet moments, the routines, the cuddles, and the small familiar things that help little ones feel safe enough to rest.
Writing this book feels like a full-circle moment for me as a founder — a way to turn ten years of learning, listening, and supporting families into a story you can read together at bedtime.
FREE with orders $120+ * sleepwear products only *
You Don’t Have to Figure Sleep Out Alone.
Our 4-stage system is designed to guide you and your baby through every sleep milestone — safely and gently.
Stage 1 - Newborn Swaddling
DISCOVER THE RANGE
Our newborn swaddle wrap with genius arm pockets guarantees an 'escape-proof' wrap to calm their startle reflex throughout the night.
Stage 2 - Starting to Roll
DISCOVER THE RANGE
For babies starting to roll, our uniquely designed sleep sacks will help your baby transition to free arms without the constant night waking.
Stage 3 - Growth & Discovery
Discover the Range
For growing babies that need more freedom as they go through developmental changes. A flexible sleep sack that allows hands to come out for play or keep hands in for warmth and continued security for restful sleep.
Stage 4 - Active Toddler
DISCOVER THE RANGE
When your little one has outgrown a sleep sack but not yet ready for blankets, our toddler onesie sleep suit supports toilet training and moving to a toddler bed.
From one tired mum to another — I’ve been there.
Read the full story
Hi, I’m Malou – mum of two and a big fan of sleep!
When my second baby started rolling, we had to stop swaddling—and that’s when sleep suddenly became a struggle for both of us. I tried every sleep product I could find, but nothing really worked. Exhausted and overwhelmed, I knew there had to be a better way.
So I created the Sleepy Hugs sleep sack — to help babies transition from swaddling to sleeping with free arms, gently and safely.
It worked for my baby. And now, it’s helping thousands of other families get the sleep they need, too.
★ ★ ★ ★ ★
Game Changer
"At 7 months my baby was impossible to transition out of his swaddle. A friend suggested Sleepy Hugs and we haven't looked back. It's amazing! Pat loves his Sleepy Hugs." - Erica Jade Bell
★ ★ ★ ★ ★
Makes breastfeeding so much easier
"One of the biggest differences I find in your sleep suit versus the others is that breastfeeding is a lot easier, my baby can still wrap their body around you and maintain a more natural position. Wish it had been around for my other two kiddies!" - Bronwyn Spencer
★ ★ ★ ★ ★
Houdini-Proof Swaddle
"I purchased the Koala Hugs swaddle. My 11 week old is an escape artist in the best wrapped swaddle. First night with the Koala Hugs and he slept 10 hours! If only I had this from the time we brought him home." - Sandra Gomes
★ ★ ★ ★ ★
Perfect for Rolling
"The Sleepy Hugs is AMAZING! My 7 month old is sleeping so much better. I had tried transitioning her with one arm out but she kept waking during the night. She can roll in the new sleep suit and still feel secure. I love your product!" - Vanessa Dunn
Award Winning Sleep
