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    Startle Reflex & Swaddling

    Find out how the startle reflex is causing your baby to wake and what you can do when swaddling no longer works.

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    When you need a helping hand, seek advice from our sleep consultant friends, who are there to help.

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    Chat with our community of Mums who understand the challenges we face. Get qualified answers from sleep experts who are part of the group.

    Sleep Blog

    Read articles from health and sleep experts, including feature reviews of some of our favourite products. 

    Shop Now Baby Loves Sleep

    Sleep easy in an award winning newborn swaddle and baby sleep sack

    Help your baby sleep better with our escape-proof newborn swaddle to calm their startle reflex throughout the night. Then transition to free arms without constant night waking by snuggling them into the original Sleepy Hugs sleep sack and Hands In & Out sleep sack. Gentle and effective sleep solutions for all stages of your baby's development!

    What Mums are saying

    "At 7 months my baby was impossible to transition out of his swaddle. A friend suggested Sleepy Hugs and we haven't looked back.  It's amazing! Pat loves his Sleepy Hugs."
     - Erica Jade Bell

    What Mums are Saying

    "One of the biggest differences I find in your sleep suit versus the others is that breastfeeding is a lot easier, as a baby can still wrap their body around you and maintain a more natural position. Wish it had been around for my other two kiddies! Thanks again for a great product!" - Bronwyn Spencer

    What Mums Are Saying

    I purchased the Koala Hugs swaddle. My 11 week old is an escape artist in the best wrapped swaddle. First night with the Koala Hugs and he slept 10 hours! If only I had this from the time we brought him home." - Sandra Gomes

    What Mums are Saying

    "The Sleepy Hugs is AMAZING! My 7 month old is sleeping so much better. I had tried transitioning her with one arm out but she kept waking during the night. She can roll in the new sleep suit and still feel secure. I love your product and have recommended them to my mothers group and friends, will be purchasing another in a few weeks!" - Vanessa Dunne

    Award Winning Sleep