20% Off Sitewide
Free Gift with orders over $100
20% Off Sitewide Sale
+ FREE Nappy Caddy with orders $100 and over
Exclusive Community Members-Only
30% Off + free gifts
* you need to be a member of our private facebook community group to get the secret discount code.
FREE GIFT WITH ORDERS $100 & OVER


YOUR FREE NAPPY CADDY
The essential baby caddy organiser, crafted from premium soft felt in a timeless light grey, keeps essentials always within reach, helping make everyday routines feel a little calmer and a lot easier (valued at $34.95).
SALE FAQ
Our mid-year birthday sale is a sitewide sale, this means as long as you enter the discount code at the checkout a 20% discount will be applied to your total order.
The code is BIRTHDAY20
A special discount code will be revealed inside our private community group. You will need to join The Motherhood Collective: Sleepy Safety & Support facebook group to get access to members-only discounts and members-only freebies.
You can JOIN HERE
The Motherhood Collective: Sleep, Safety & Support community is a private facebook group owned by Baby Loves Sleep.
You can JOIN HERE
No sorry you can't use any other discounts on top of the sale discount code. We don't allow stacking of discounts during our sale. You are free to use any discount code during the sale but you can only use one.
As part of our birthday sale, we are giving customers a Free Nappy Caddy for orders over $100. The free gift will automatically be added to your cart when you reach the minimum order value.
If you remove items from your cart, your free gift will also be automatically removed from your cart.
Yes, free shipping is automatically applied to orders $200 and over. Please note, free shipping is only available for Australian and USA addresses.
Sale periods are busier than our normal business as usual days. Orders placed during our sale will be processed and shipped within 48-72 hours during sale periods - this includes standard and express shipping.
If you select express shipping, this simply means that Australia Post will treat your parcel delivery in accordance to their express delivery timelines.
International shipping timelines are based on Australia Post international delivery timelines.
Please take a look at our Returns Policy because we do not offer refunds. We only accept returns for exchange or store credit. So please check the size guide before ordering.
Unfortunately, our manufacturer has not been able to keep up with demand and sadly we have sold out early. Sadly, there won't be a Winter restock happening at all after the sale (not for the entire Winter season).
No, unfortunately not. We sold out early and our manufacturer can't keep up with the demand. Our production timelines are long and therefore we have made the decision to skip Winter all together. We highly recommend planning ahead and grabbing your baby's next stage or size that is available in the Winter range because once they're gone, they're gone.
Alternatively, plan ahead for Spring and enjoy the discounts now because our next sale isn't till the end of the year.
Helping Babies and their parents get better sleep
Through clever Mum-designed baby swaddles and sleep suits, made from premium organic cotton, that are safe and gentle from the moment your baby is born all the way through to their toddler years.

0-3 Months
Stage 1 - Newborn Swaddling
Our newborn swaddle wrap with genius arm pockets guarantees an 'escape-proof' wrap to calm their startle reflex throughout the night.

3-6 Months
Stage 2 - Starting to Roll
For babies starting to roll, our uniquely designed sleep sacks will help your baby transition to free arms without the constant night waking.

6-12 Months
Stage 3 - Growth & Discovery
For growing babies that need more freedom as they go through developmental changes. Designed with the same sleep-supporting comfort and security as our Sleepy Hugs Sleep Sack, but with added hands in or out flexibility for growing babies.

1-3+ Years
Stage 4 - Active Toddler
When your little one has outgrown a sleep sack but not yet ready for blankets, our toddler onesie sleep suit supports toilet training and moving to a toddler bed.
★ ★ ★ ★ ★
Game Changer
"At 7 months my baby was impossible to transition out of his swaddle. A friend suggested Sleepy Hugs and we haven't looked back. It's amazing! Pat loves his Sleepy Hugs." - Erica Jade Bell
★ ★ ★ ★ ★
Makes breastfeeding so much easier
"One of the biggest differences I find in your sleep suit versus the others is that breastfeeding is a lot easier, my baby can still wrap their body around you and maintain a more natural position. Wish it had been around for my other two kiddies!" - Bronwyn Spencer
★ ★ ★ ★ ★
Houdini-Proof Swaddle
"I purchased the Koala Hugs swaddle. My 11 week old is an escape artist in the best wrapped swaddle. First night with the Koala Hugs and he slept 10 hours! If only I had this from the time we brought him home." - Sandra Gomes
★ ★ ★ ★ ★
Perfect for Rolling
"The Sleepy Hugs is AMAZING! My 7 month old is sleeping so much better. I had tried transitioning her with one arm out but she kept waking during the night. She can roll in the new sleep suit and still feel secure. I love your product!" - Vanessa Dunn

From one tired mum to another - I've been there
Hi, I’m Malou – mum of two and a big fan of sleep!
When my second baby started rolling, we had to stop swaddling—and that’s when sleep suddenly became a struggle for both of us. I tried every sleep product I could find, but nothing really worked. Exhausted and overwhelmed, I knew there had to be a better way.
So I created the Sleepy Hugs sleep sack — to help babies transition from swaddling to sleeping with free arms, gently and safely.
It worked for my baby. And now, it’s helping thousands of other families get the sleep they need, too.














