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Brand Ambassador & Collaborations

Baby Loves Sleep Brand Ambassador


Then you are just what we are looking for to partner and collaborate with! But before we hug and sing kumbaya lets make sure we're really on the same page and understand what it means to be a Brand Ambassador (or at least know what we're looking for).

So let's define this, a Brand Ambassador is any individual that has a formal relationship with a brand as a representative and advocate. An important distinction to make between a Brand Ambassador and an Influencer is that a Brand Ambassador loves the product, uses the product, advocates for it organically and gets rewarded for such advocacy. This is not always true of an influencer. Influencers represent the brand because they are being paid to endorse it. For example: Jenny Bloggs from Timbuktu becomes an ambassador of her favourite body moisturiser cream because ‘she really loves it and thinks that it is the best product’, not because she has been paid to promote it to her large social following. This is not to say influencers are always inauthentic, some influencers may be genuine users of the product, but there have been many widely reported examples of this not being the case.  


So who typically are our Brand Ambassadors?

We love and appreciate everyone that genuinely loves our products and appreciate the kind words and wonderful feedback we get from so many Mama customers that many of them end up becoming ambassadors for many of our products simply by word of mouth and through their wonderful social media sharing efforts.


How do we reward you?  

We like to be upfront about how we give back the love, just so there's no misunderstanding.  We currently don't have any fancy affiliate programs nor do we pay any commissions or fees to any of our Brand Reps or Ambassadors.  

Here's how it works:  

  • We give you product(s) free to use personally for you and your baby. 
  • We give you a  personalised brand ambassador discount code (15% discount) for your personal use and to share with your followers, coz we're all about sharing the love.
  • Depending on how things go (and how good the relationship goes), we may continue working with you. 


What we expect

Love is a two-way street! Here's what we ask of you:

  • We expect that you will post on your Instagram account at least once a week - this can be in the form of posting on your feed or a story post. It can be a product review, or a product mention and/or tag - here's where you get to be creative - you don't need to do a product review for every post you do, we prefer you to be true and authentic, a simple tag or mention is perfect enough for us, as long as it's visible to your followers.
  • We expect high quality photos - this can be in the style of lifestyle photos or styled product photos or flat lays. Please send your photos via dropbox link.

There's also a couple of little things we need you to consider on our terms & conditions (it sounds so official, but it's really just to set out expectations on both sides - our terms are pretty flexible and totally negotiable).

Download our Brand Collaboration Terms & Conditions


Still interested in collaborating with us?

If you're still reading and really keen to partner and collaborate with us, then we would love to have you join our Mama Tribe!  

Please send us an email at

In your email, simply answer the following questions:

  1. Tell us why you'd like to partner or collaborate with us.
  2. Which product(s) you love most and how you intend to promote the product(s).
  3. Please also tell us your Instagram handle (account name), so we can check you out :)


Expected response time from us

We will review your answers and get back to you as soon as we possibly can. If you are a great fit, we will let you know right away.

Please note: we receive many requests for collaborations. We sometimes receive more requests than we can possibly handle. So we thank you in advance for your patience, we will do our very best to get back to you as soon we can.

Thanks for your interest.