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All Baby Loves Sleep products carry the Baby Safety Australia tick of approval. Baby Safety Australia is a privately operated organization, and the key representative body in the Australian nursery industry. Its primary objective is to lead the development of safer nursery products and to promote the safe consumer use of products and to encourage suppliers to develop infant nursery products that are safe in design and that will be safely used by consumers. Baby Safety Australia operates in close conjunction with groups such as Red Nose Australia (formerly known as SIDS and Kids), Kidsafe and the Australian Child Restraint Resource Initiative (ACRI).  

Visit for more information.

We use only high grade premium Cotton fabrics in all our products. Cotton is a natural material and is 100% breathable so babies won't sweat or overheat and is suitable for eczema.

Sleepy Hugs 'Cool' is made from cotton jersey with soft mesh fabric inserts that allow for a continuous flow of air around your baby, keeping them cool and comfortable all night long.

First of all, what is a TOG rating?

A TOG rating is used to describe the level of warmth or "Thermal Resistance" of a product (also known as thermal insulance).  It is commonly used in the textile industry and was developed in the UK to explain warmth levels of duvets (doonas).

Our wraps and sleep sacks have been tested by Bureau Veritas UK and have passed British Standard 8510: 2009 Clause 7 (Thermal Resistance) and are TOG rated a follows:

.7 TOG is suitable for all seasons (with appropriate bedding - refer to the section about what baby should wear under the sleep sack).

.6 TOG - a lighter weight fabric also suitable for all seasons (these have been discontinued and will be replaced with a brand new summer range).

As all our products are made of cotton, caring for any of the products is easy.  We recommend to wash in cold machine wash.  It is also recommended to keep zips done up, wash dark colors separately, do not bleach, do not tumble dry, dry flat, warm iron inside out, do not dry clean, do not place iron directly on print.

Yes, choosing the correct size is crucial to how effective the products will be on your baby.  It is highly recommended before purchasing that you check the SIZE GUIDE.

Below is a guide for what baby can wear depending on the season:

Winter / cooler season

It is recommended for baby to wear a singlet, gro-suit/wondersuit under the sleep sack. If your baby already uses a Winter TOG rated sleeping bag, you can use this on top of the SLEEPY HUGS to maintain warmth. Alternatively, cotton blankets on top is also fine. In super chilly nights, it is recommended to keep baby's room temperature between 20-21C. As long as baby is dressed in natural cotton or bamboo clothing and their sleeping bag and blankets are also made of natural materials, they will not sweat or overheat.

Summer / warmer season

Baby can simply wear a singlet and nappy/diaper under the sleep sack to ensure they are not too hot. With soaring temperatures, it is recommended to keep baby's room temperature between 18-20C. Avoid dressing baby in synthetic or un-natural materials including bedding as this will cause them to sweat and overheat.

All our swaddle wraps, sleep sacks and sleep suits are made only using natural cotton and is 100% breathable.  

Be careful when choosing products that are made from cotton blends, especially those blended with polyester and claim to be breathable.  Always do your own research before purchasing products for your baby.

The best guide to knowing if the Sleepy Hugs is the next step for your baby - is none other than your baby. Apart from the obvious signs that your baby is no longer sleeping as well as they used to, here are some signs to watch for:

Tummy roller - when your baby starts rolling onto their tummy and they are still fully swaddled. This can pose a safety hazard.
The SLEEPY HUGS is the perfect solution for tummy rollers as the free arm movement allows baby to use their arms naturally to allow themselves to roll-back.Escape artist - when your baby starts breaking out of their swaddle and/or the swaddle is no longer able to give them the security and comfort they need.
Although many babies love the feeling of being swaddled, many of them hate having their arms restricted tightly against their bodies. The SLEEPY HUGS gives them that feeling of enclosure without the restriction of a swaddle wrap.
Cat-napper - when your baby starts waking more frequently and is unable to resettle back to sleep, and/or they are waking upset.  
It is well known that babies go through periods of sleep regression and may experience periods of severe startle reflex, which is what causes them to wake up feeling upset (due to feeling a loss of security).  The SLEEPY HUGS gives them the feeling of security and comfort and can help them self settle back to sleep.

The SLEEPY HUGS has a unique design that allows your baby to move their arms freely with a slight restriction that gives the feeling of security to help calm the startle reflex.  The free movement of arms is safe for babies starting to roll onto their tummy during sleep.

No, all our products are designed and created by Mum and Founder of Baby Loves Sleep, Lourdes Villarreal (also known by her nickname Malou or Lou) based on real experiences and years of research, and is considered  Intellectual Property.

The Baby Loves Sleep brands, products and designs are IP protected by registered trademarks and patents world-wide.  

Copying IP protected branding, products and designs are considered a breach of IP and legal action may be taken.


We currently offer $8 flat rate shipping fees for Standard and $10 Express shipping via Australia Post - within Australia only.  

We also ship to a number of different countries around the world - see International shipping information further below.

Orders will be processed, packed and shipped within 24 hours of being received.  

PLEASE NOTE: orders for Express Shipping will be dispatched the next business day - so please bear this in mind when selecting this option.

As stated on the Australia Post website, Standard shipping can take between 1-5 working days to be received depending on your location and Express post is next day delivery (but 1-4 days for WA and NT). 

Lost Items
All parcels are shipped with Australia Post Parcel Post tracking service.  Once parcels are lodged at an Australia Post office, it becomes the responsibility of Australia Post to ensure parcels reach their destination.  Baby Loves Sleep cannot be held liable for items that are lost in the mail.  

We will happily accept exchange of goods if you have ordered the incorrect size or have changed your mind about a colour or print you originally selected, as long as the items are not used, not damaged and are in their original packaging.  We also ask that you cover the shipping cost both ways.

Please email for more information. 

Similarly, return/refunds will only be accepted if the items returned are in their original condition, they have not been used, are not damaged and are returned in their original packaging.  Returns/Refunds will be accepted within 30 days of purchasing.

International Shipping
We ship to a number of countries outside Australia, including United States, Canada, United Kingdom, parts of Europe and parts of SE Asia. Shipping is calculated at checkout. For New Zealand customers, please visit our WHERE TO BUY page for authorised distributors.

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